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Potcast 144: The Big Pivot

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Bruce Perlowin was once a famous marijuana smuggler but became an entrepreneur as he shifted his focus towards hemp over a decade ago. He saw the many biodiverse uses of hemp, the potential that it had, and recognized that hemp would become the future of the cannabis industry. Bruce and I discuss hemp farming, a desert hempathon, the rise of the cannabinoid known as Cannabigerol (CBG), and the importance of getting non-violent cannabis prisoners out of jail and back on their feet.